[flowplayer src='https://imtcblog.com/wp-content/uploads/2011/01/SchoolBlog2.mp4′ width=600 height=360]
Tag Archives: Internet Marketing Training Center
Making Products For The Web – Self Publishing Your Book
No matter what kind of business you have, or whether you haven't started a business before, writing a how-to book based on something you know can make a good income for you or your family. How-to books are easy to write and very much in demand. And contrary to popular belief, you don't have to be signed to a major publishing firm to print and sell books. Self publishing is a the rage. For a very small investment you can have a service such as CreateSpace (owned by Amazon) print your book for you. You can order as little as 1 copy to as many as 10,000. Even if you don't have a website of your own, CreateSpace can advertise your book for you, process the order and even ship the book to your customer… you don't have to do a think. They will send you a check when you sell a book.
This can be great for extra money for you and your family. Or it can elevate you to an expert in your field if you work in a professional atmosphere. A book is a tremendous boost to your life and career. Here at the IMTC, we can show you everything you need to know to market your how-to book for success, or teach you to show others how to do it.
For Internet Marketers, a First-Rate Electronic Shopping Cart Is a Must
What comes to mind when you think of becoming an Internet marketer? Making lots of money? Selling your own products? Distributing your e-zine to thousands of subscribers? For each of these activities, a first-rate electronic shopping cart is a must and choosing one that makes it easy for your customer to do business with you is imperative.
What should you look for when choosing a shopping cart?
Think about what you want it to do. Here are some questions to get you started.
- Will it calculate tax and shipping costs?
- Can it handle both physical products and downloadable products?
- Will it alert you when your product inventory is getting low?
- Will it suggest related products to the shopper based on what they have already bought?
There is much more to evaluate when deciding which shopping cart to use. The subject of shopping carts is covered in detail in IMTC's Internet Marketing 101 & 101-OL courses. To learn more, see http://imtcva.org/program/curriculum/
CD and Product Creation Myths De-Bunked
Myth 1: You have to go to a studio and pay big hourly fees to create a decent CD
Tom's Response: I have only done one CD project in a studio. It worked out just fine and wasn't really that expensive in the long run. I think it cost about $40.00 per hour for a digital studio in someone's basement. If you practice before you get there you can save lots of time and money.
The rest of my CDs have been recorded in my office using my own equipment, or by the company providing the phone service when I was doing a telephone seminar. When necessary, I edited the recordings right on my personal computer with inexpensive software.
Myth 2: You must have music on the tape and make it sound like Nightingale Conant to be successful with CDs.
Tom's Response: For years my audio tapes and CDs did not have music on them. They were completely informational and sold around the world with virtually zero returns. Now, it's so easy to put music on I go ahead and do it just to increase the production value.
Myth 3: You need four-color packaging and lots of expensive graphics so the product looks professional.
Tom's Response: I make my packaging look as good as I can, but I never spend big money on graphics. About the most I've ever spent is $85.00 for an artist to draw a color picture for me which I scanned and used both on the web as an advertisement for the product and on the cover of the product.
Online Classes
You have a website, you are trying to sell your online products…what now?
IMTC can train you to make money online! You will need the knowledge on how to market your site and products if you want to be successful. We will teach you everything you need to know and much more.
Call to get information for our online classes, 757-687-5191.
That is correct, online classes. No rushing around to get ready in the morning and no freezing out in the snow to get to class. Stay in the comfort of your home in your pajamas!
Social Networking – Buttons To Make Marketing Easier
What kind of buttons? These are the buttons you see all the time on people's websites saying “Digg This”, “Follow me on Twitter” and “Join Me On Facebook.”
Where do people get these buttons? How can they help your online business?
On most social networks, social bookmarking sites and microblogging sites like Twitter, you can find a link that will say “Tools and widgets.” On these pages the website provides the codes that you simply copy and paste into your website or blog. They will give you a number of options on what kind of graphics or button styles to choose from. These are direct links to your particular accounts that your friends and followers can visit in one click.
A widget is even better. It will show your tweets, facebook friends and updates and even your published articles on Ezinearticles.com in real time. As your social sites are updated, they refresh automatically. And they are not complicated to install. It is simply a code to copy and paste that the site provides for you.
If you want to get really fancy, you can create a graphic in Photoshop with your company logo, and just embed a link to your profile in the image. This is a lot easier than it sounds and helps with branding, especially with Facebook Fan Pages.
How can this help your business? Easy.
These widgets and buttons help drive traffic to your accounts. Your visitors can stay updated on all of your tweets, articles and videos in one glance. The Digg.com button helps you get valuable “diggs” on submitted websites. Your friends may not even be aware that you have an account at a particular service and now they can network with you further by clicking straight out to your profile and becoming friends. You can build up Twitter followers with your “follow me” button without having to search and follow other people first. These buttons are meant to make your social networking easier. Time is valuable. Use these fun applications to network with others without being online all the time.
Click on these to see how they work!
Social Media Revolution – Youtube Channels
Youtube is the fastest growing video hosting site in the world. The channels that Youtube provides its users can be a powerful marketing tool to show off your brand and help sell your products and services. Channels can easily be customized with special background images of yourself or your logos. You can use the channel to store all of your videos in one place where everyone can see them, make friends, build subscribers and collect comments.
Youtube channels provide clickable links to websites to help drive traffic to your websites from the millions of Youtube visitors each and every day. Businesses large and small are taking advantage of the power of Youtube and of online video. Some brands, such as the floundering Old Spice brand, found new life in comedy skits produced just for Youtube. The videos were so unique and funny that they went “viral,” meaning that people spread them and shared them around like wildfire, resulting in re-vitalized sales and market share for the brand.
Now as a result, many businesses are re-thinking their social networking strategies. And they are looking for people like you. People who know how to make huge strides in online marketing without costing too much. Where do you learn to be a Youtube marketing expert? Right here at the Internet Marketing Training Center. We can teach you to master your dreams….
Video Marketing – Leveling The Playing Field For Small Businesses
Video has become so easy and so inexpensive to produce for the web, small companies now have the advantage that used to only belong to large corporations in terms of exposure to the public. Not long ago, before the web, you only saw video media on television. Television advertising is so expensive that only the big companies had the money to make commercials. That left out millions of small businesses that could have made an impact of the public if only they had the budget. A great commercial or promotional campaign could have been the turning point for many of these small businesses in growth and profitability. It was a game they could not afford to play….
But no longer.The Internet has opened up the possibilities and access to the public like never before. Online video is the key to small business success on the Internet. In fact, online video is reaching more people than even television due to mobile devices… people can watch their favorite shows, commercials and all, while they are doing other things. A small pizza shop now has just as much access to the general public as a major company. In this regard, small businesses are looking for staff that can manage their online video needs.
At the Internet Marketing Training Center, you can learn everything you need to know about online video, hosting, sharing, web page design and social networking skills to take any company to the next level of business, whether it's your company or someone else's. Find out how easy it can be to get started!
Are you ready?!
The first semester at IMTC will be open any day now for online enrollment! Now is the time to make that career change or improve your skills for your current employer.
We are so excited to finally be ready for enrollment. There has been so much planning, labor and hard work gone into IMTC already and we have just begun. We can't wait to get you started!
Feel free to call us at 757-687-5190 or send an email to: Stephanie@Antion.com
We look forward to hearing from you!
E-commerce Systems: How To Use A Shopping Cart
Besides the website and product images, there is a core set of processes to an e-commerce system: the shopping cart, the merchant account, and the payment gateway. A good shopping cart will integrate these elements seamlessly for a trouble free selling experience. The shopping cart takes the orders, the merchant account processes the credit cards and payments and the gateway connects the two together. The shopping cart produces the code for the selling buttons that are placed under each product on the website.
A general understanding of e-commerce will go a long way in ensuring that you will always be ready to go with any new products you develop. It's not that hard to get a working knowledge of the shopping cart system so you can add and remove products, change prices and descriptions. Shopping carts also have the ability to create upsells, discount coupons, ad tracking and automatically process shipping and handling. To truly reap big profits, your e-commerce system needs to run on automatic… freeing you up to run your business and all the daily tasks you have. Learn to run an e-commerce system of your own…