Video marketing continues as the go-to technique for businesses large and small who want to make a quick and effective impact on their sales. In fact, a recent University of California study discovered:
– A small business can instantly increase their credibility over 50% in their customers and clients eyes by placing a video on their website.
– A video can give a small business a decisive marketing edge over their competition if their competitors have no videos.
– The marketing message can be communicated and visualized more easily from a video than from the written word.
– A client is more prone to believe video messages over a written one.
That's because video will give people more opportunities to analyze body language, voice inflection and other physical factors the written word can never convey and as a result proves more convincing and credible. All these facts are not that surprising, why? Because a whole new generation has been raised with online videos. We now have a generation who not only accept video messages, but expect and even demand them. That's why a business who ignores video marketing will be in danger of playing catch up with their competitors.
Many small, unknown companies have literally leap-frogged over larger, more established competitors because of the power of video marketing. In fact, this may be one of the last frontiers for the little guy to level the playing field with larger competitors. Stories continue to abound of tiny no-name businesses who catapult to fame and fortune because of a well placed marketing video. The good news is, this is only the tip of the iceberg. Video marketing is still in its infancy, that's why those who can effectively use video messages will reap the largest rewards in the future.
Video marketing is a part of the formula companies who have the competitive edge enjoy now. That's the quiet secret most companies who effectively use video marketing hope their competitors never find out. Get with the program! Choose Video Marketing for a great career!